Naming and Symbol researches

Last term we had a course called "Business for design" and we learned how to name a business. While searching I found some naming tips which is useful for my major project too.
So what makes a good name? There are five main characteristics:

1. It’s easy to remember
2. It’s easy to spell and requires no explanation
3. It describes your business category
4. It describes your benefit
5. It describes your difference

Some good company names;

• PayPal
• Best Buy
• QuickBooks

Some more names that I add my list;
Longevity
Rebellious
Veggie Tale
GreenYummy
Pasture
Green Gruel
Veggie Hunt
Herbivorous
Herbal
Grassland
Grassy
Fairly
Baa baa
Green belt
Healthy veggie
Vegetable kingdom

Vegetarian Symbols which done before;
Some vegetarian symbols which I collected to see what is done before, so that I will design a different logo or symbol. I realized that all symbols are nearly same. They all use the ''V'' letter with a leaf and with green color. Here they are;

CNN reports all going vegan

Here’s a great clip from none other than CNN, reporting about going vegan and how good it actually is for humans, animals and the planet.

Children and typography researches

Why am I trying to design a typeface which is energetic colorful and simple?
Here are some of my researches that helped me to decide this kind of typeface.

''Most children learn to read going letter-by-letter, learning which sounds go with which shapes until they can blend the sounds together to form words. This is why new readers proceed slowly and sometimes struggle with pronunciation and syllable stress. The efforts of new readers can be supported by making sure their texts use inviting, easy-to-read typefaces, set in the most readable way. Text legibility When selecting a typeface for a children’s text, look for a warm, friendly design with simple, generous letter shapes. The counters (the enclosed shapes within characters) should be rounded and open, not angular or rectangular. Avoid non-traditional letterforms. A good example of a typeface with these attributes is Sassoon Primary, designed specifically for children.

Either sans or serif designs can be used as long as they avoid any extremes that could impair readability. For example:

* Don’t use condensed or expanded typefaces, which make character recognition more difficult
* Select a book or medium weight; stay away from hairline or very bold weights
* If you plan to use italics, make sure they too are easy-to-read, and not overly condensed or stylized

Both the serifed Bembo Schoolbook and Plantin Schoolbook, as well as Gill Schoolbook, a sans serif style, have been designed for children and exemplify the principles above.

Headlines and Titles
Headline or title type gives you the opportunity to be more playful in style, color and layout, since there are fewer words to read. Decorated typestyles, lots of color, and curved and jumping baselines can all be used to attract and entertain the young reader. Keeping it light and fun is the key to keeping a young reader interested and turning pages. This is my solution!! ''

Infant characters
Most children in our study were well aware that there were different forms of a and g, and some even made the point that single storey a's and g's are what we write and double-storey a's and g's are what we read. Some commented favourably about what they perceived as the 'normal' g used in Gill Schoolbook. Other thought that double-storey a's and g's were 'harder' than single-storey a's and g's, but this did not affect their reading performance. If infant characters are used it is important that there is clear differentiation between charactes such as o, a and g. This is the case in Gill Educational, for example, but not in Avant Garde Gothic or Helvetica. Script and informal typefaces A second set of tests compared Century and Gill with two informal-looking typefaces, Sassoon and Flora. The children noticed differences in features of individual letters, in the qualities of the setting as a whole, such as size and texture.
We also asked children about their views on five additional typefaces presented in double-spread: * Comic Sans * French Script * Fabula * Lucida Handwriting * Sand

Type Trys

After checking some typography books I tried to create a different type just for my main topics. Colorful, attractive and energetic. I used pink foams, which are made of sticky and soft plastic and write with them. Here some of them;

Some design concept developments

After a deep research I have some ideas for my project. I collect some stuff from Sainsbury's and packages to see what is done before about healthy food for children. I find out some similar designs such as Sainsbury's and Vegetarian Society's typefaces. They use nearly the same typeface for children products. After I realize that I thought that I might try to do a new typeface to use for my main topics. I want to show you the similar type faces..

As you see they use similar typefaces. Yes it is colorful and energetic but as a designer I have to find a different solution, simple solution, to impress children.

In addition to these I decided to do a Vegetarian starter kit.
Why I reached this solution?
Because according to my brief I need to inform people while explaining ; why being vegetarian is healthier and more green. When I was searching, I find out some vegetarian kits. And I think it is a nice way to inform children while giving some enjoyable receipts that children can prepare by their own selves. I saw the work that vegetarian society done before. They give responsibilities to children and children are happy when they get responsibilities.(you can see the old post to see the survey that children done). I am sure they will keen on being vegetarian. Mostly they want to be different and choose a veggie life. The starter kit must contain how to start a vegetarian life and some informations such as feeding values. The kits which I found are mostly contain some food photographs and lots of texts. Again I have to find a different design for the kit. Simple and some good vectors to inform people instead of using to much text. (some signs can be used). I found a vegetarian kit which has a nice concept but not a good design, in my opinion.. (Vegetarian kits exist but I will do it in a different way).





Yesterday on the television I watched the program called Ready Steady Cook. While they were cooking on tv the spiker was chatting with one of the audiences. The women asked about children which do not eat vegetables. and mentioned that most of the children do not eat vegetable. She wanted to ask the chief about this and i record it as a reference. Here it is.



One more thing that I saw on newspaper was really weird and I cut it from newspaper. Burger King sells a burger which is really expensive. Why expensive, dont have any idea..

People comments :)



NAMING and LOGO
For my project I need to do a logo-logotype and I need to find a name. I found some names and still working on them. While searching for name, sometimes I find Turkish names and check dictionary to translate them in English. Or, I use some of my researches for naming. Some of the names have a positive meaning in Turkish but have negative meaning in English. I realized them while working with my tutor Mr. Smith, we laughed and enjoyed while trying to choose a name which are translated from Turkish to English :) Here are some names that I found just for now:
Greenland
Soybean
Bambooo
Green chef
Wild veggies
Savage
Veggie attack
Lactos
Vegans
Meet free
Animal free
Go Veg
Tofu
Kitchen garden
Vegetate :) this has a positive meaning in Turkish but negative meaning in English (my tutor Mr.Smith mention that kindly :))
Mow
Graze
Green fodder
Double protein
Healthy and tasty

I will find out more names..

And some nice ads which I would like to share with you;

Yes, if we are human, we need to sharpen our teeth. Because human is not able to eat animal physically if it is uncooked. We do not have sharp teeth to eat animal meat. This is weird, we can cook and eat. Animals eat an other animal to stay alive in the nature. This is natural.


See the muscles of cow. Isn't it like a horse?Healthy. Remember horse do not eat meat :)


Violence!!!! This is more about fashion! If you call it as a fashion! They kill animals while hitting to head with something (I think it is something like wood, I did not searched the material which they use to kill animals or I did not wanted to learn what it is). It has high quality when they are killed by hitting. Their muscles are not tight when they killed like that. But when they are totally dead(cut by people), the fur coat will be cheap !!!!! I am so sorry but both way is bullshit.




You can see the violence what people do at:
http://www.peta.org/
This is the site which I checked before starting my major project..

Vegetarian Society!!

(green types are my comments)
WHAT IS THE VEGETARIAN SOCIETY?

The Vegetarian Society of the United Kingdom is the oldest vegetarian organization in the world. It is an educational charity promoting understanding and respect for vegetarian lifestyles. They are giving talks at schools to inform young people. They are supporting young children to join the society. Children are making surveys to find out vegetarianism. While searching I found one of the child's survey. So cute..


They are trying to inform and force young people to be vegetarian. This society's and my aim is same. This is a nice idea to let them make surveys, campaigns, to delegate responsibility is nice. They care, search enjoy and they put in a practice. My design concept can include something like this, giving some responsibilities to children.

Environment Campaign

Our environment campaign focuses on the ways that vegetarianism can help reduce your environmental impact. By not eating meat you can help reduce greenhouse gas emissions, help conserve water and also help land conservation.

As the world’s population continues to grow, our requirement for food will also increase. Raising cattle is one of the most damaging components of agriculture. They cause the most environmental damage of any non-human species through over-grazing, soil erosion, desertification and tropical deforestation for ranches, in addition to their gaseous emissions and manure products.
Again in this campaign children take part, and this society funding them.
Fish Campaign

Whichever way you cut it vegetarians don't eat fish! Fish may not appear as cute and cuddly as young lambs, however they do feel pain and they do suffer. The fishing industry is responsible for some of the most environmentally damaging practices affecting our seas and oceans today.

Fishing is threatening the world’s populations of cetaceans (whales, dolphins and porpoises) and overfishing has left species including tuna, plaice, monkfish and cod in danger. Fishing also affects other wildlife such as seals, birds, turtles, mink and otters, along with coral reefs and aquatic plants. The worldwide demand for fish continues to rise and its impact is getting worse.





There are lots of reasons why people go veggie. For many it is an issue of animal rights; for others it is about the environment and sustainability; some go veggie to improve their health, or they don’t like the taste of animal flesh. The Vegetarian Society campaigns on behalf of all vegetarians, regardless of why they went veggie in the first place.

95% of the population in the United Kingdom is not vegetarian and, despite the fact that vegetarianism has been around for thousands of years, many people still do not understand what it means to be a vegetarian. The more we can get the word out about vegetarianism and dispel some of those crazy myths that exist about us, the better life will be for all of us!

There are lots of ways to get the message across about vegetarianism. However you decide to do it, do not be tempted to break the law or do any stunt which may lead to an accident. This will only serve to convince the general public that vegetarians are somewhat odd or anti-social.

Here's a few ideas:

Write Letters
Send emails
Join a vegetarian group
Start a vegetarian group
Create your own website
Create your own blog
Fundraising
Produce your own poster or leaflet
Contact your local newspaper
Let The Vegetarian Society know what you're doing

In the following days I will contact with them and tell them that I am working on a project and ask them some questions. It is a part of research to contact with these kind of societies.

Join a vegetarian group in your local area. You will meet like-minded people who may already have an ongoing campaign that you can join. The Vegetarian Society has a list of local groups who would be glad to hear from you.

Start a vegetarian group of your own! If you can’t find a local group in your area, or if you have different interests from your local group, why not start a veggie group of your own? See our page on starting your own veggie group for more ideas.

Student vegetarian groups: If you are involved in a veggie group at your college/university, or you are a student thinking about starting up such a group, please click here to get in touch.

I think these are great ideas. They make children make something for veggie life, both they are becoming social and learning about vegetarian life (learning how healthy is veggie life!)

Violent Vegetarians :)

(green types are my comments)


Vegetarianism :) sounds like something strong with "ism" at the end of the word. Yes it is strong all vegetarians as I am are violent. We eat vegetables, we are cruel.

I am doing a research on vegetarians and while searching I learned that many people do not know about vegetarian. This is my major project and I will enjoy with this!

I want to start with explaining what is vegetarianism?

Just a simple thing; It is the practice of a diet that excludes animal products. I am a vegetarian and I have just learned that there are many kinds of vegetarians. Here they are..

Lacto-ovo vegetarian 
Lacto-ovo vegetarians eat no meat but do eat eggs and dairy products (ovo means eggs and lacto means dairy).

Lacto vegetarian
 Lacto vegetarians eat no meat but do eat dairy products.

Ovo vegetarian 
Lacto vegetarians eat no meat but do eat eggs.

Vegan 
Vegan vegetarians avoid eating any animal products. Vegans do not eat any meat products, milk, cheese, eggs, honey, or gelatin. Many vegans choose not to wear clothes containing animal products, such as leather, wool, or silk, or wear makeup tested by animals.

I am planing to do a new brand to inform young people about a healthy vegetarian lifestyle. Why young people? Because while searching I find out that mostly young people eat fast foods and they become fat in the following years, not only fat also UNHEALTHY. I thought that I should start informing children and by this way they will inform their families if they are interested in veggie life. This new brand will engage well with them because children love animals..

Did you know that eating vegetables are healthier than eating meat? and we can have all protein from vegetables that our body needs. Vegetables have more proteins that meat.

This is a great ad that peta done before. It is really nice I really like this.


Most important questions and answers I searched;
Why do people decide to be vegetarian?
People decide to become a vegetarian for many reasons. Some common motivators include the environment, animal rights, and health. You may have different reasons. Going vegetarian is an individual decision.


Are vegetarian diets healthy?
Vegetarian diets can be very healthy, but eating a balanced diet when you are vegetarian usually requires a little extra attention. Because vegetarians eliminate certain foods from their diets, they often need to work to add foods into their diet that will provide the nutrients found in meat products. By eating a variety of foods including fruits, vegetables, and whole grains, you can get the vitamins and nutrients you need from non-meat sources. By eating legumes, soy foods, nuts, and eggs, you can get the protein that you need to grow. Other nutrients to be concerned with are the minerals iron and calcium and the vitamins D and B12, which are especially important for vegans.

Did you know these facts?
1-Vegetarian foods are a major source of nutrition for most people in the world.
2-Vegetarians have lower rates of heart disease and some forms of cancer than non-vegetarians.
3-Vegetarian diets can be simple and easy to prepare.
According to the ADA, vegetarians are at lower risk for developing:
4-Heart disease
5-Colorectal, ovarian, and breast cancers
6-Diabetes
7-Obesity
8-Hypertension (high blood pressure)

Why being vegetarian?
- It's Healthier;
 Vegetarians are healthier than people who eat meat.
- It's Humane
; Millions of animals are killed in slaughterhouses around the world. In the US, some half a million are killed each hour, while in the UK over 600 million are killed each year.
- It's Economical
; Meat is expensive, both economically and agriculturally. With so many starving people in the world today it is a criminal waste of food to produce it. Meat-animals are fed perfectly good plant food which could have been fed directly to starving people. For instance, it takes 17 kilos of corn, beans, grain, etc, to produce one kilo of beef in feedlot cattle.
- It's Environmentally; Friendly
In Central America, entire forests are felled or burnt to provide land for grazing cattle. Most of these cattle end up as second-quality hamburger meat for the North American junk food market.

While doing my research I generally check the FAQs, because while designing it is really important. I mean as a designer I feel like I have to answer my clients questions, I have to inform them and I have to give what they want. I believe that faq s are common problems that people have. Now I want to share my FAQ researches, this is more young people's questions;


Isn't vegetarianism unhealthy?

Vegetarianism is a healthy choice as long as a wide range of foods is eaten. Chocolate and chips are vegetarian, however, they do not represent a balanced diet. Research comparing a balanced meat diet to a balanced veggie diet found that the vegetarian diet was the healthiest. (The Oxford Vegetarian Study).

Isn’t protein only available from meat?

Protein is available in all foods apart from refined white sugar and some oils and your protein needs are automatically met by a balanced, varied diet. Meat does provide protein, however it is only one source. Nuts, beans, eggs, soya, textured vegetable protein, Quorn, and lentils are all excellent sources of protein.


Isn't eating meat natural?

Arguing that an action is natural can be quite problematic. A common argument used by meat-eaters is that because we have canine teeth this is evidence that we have been ‘designed’ to eat meat. However we also have a short intestine which is not ideal for meat consumption so bang goes that design argument!

Isn't vegetarian food more expensive than meat dishes?

Pre-packaged foods (ready-meals) are expensive whether they are vegetarian or meat–based. Vegetarian dishes in restaurants tend to be lower priced than most meat dishes, and preparing vegetarian food from scratch at home can be very inexpensive. As is true with cooking non-veggie food, the cost all depends on the ingredients you choose and the quality of the products you buy.

Doesn’t cooking vegetarian food take a long time?

Just as in meat-based cooking, there are some veggie dishes that take a long time to prepare and there are others that are super-quick. It all depends on what you are in the mood for and how much time you have on your hands. For some quick, easy recipes.

What would happen to the farmers?

Vegetarians need farmers too! Who do you think we get our vegetables from? There will still be plenty of jobs for farmers! If everyone in the world went veggie, some livestock farmers would move into arable farming while others may move into other food-related industries. As with all industries, if the demand for a product goes up, numbers employed in that industry will increase. If the demand goes down, fewer people will be employed. Vegetarians are certainly not trying to put farmers out of work but if farmers did become unemployed that is no reason to keep farming animals for food. If it is right to stop it, the employment prospects of those who work in the meat industry are no reason to keep it going. As has been pointed out, if we got rid of all crime, the police would be out of work and if we got rid of all illness, doctors and nurses would be out of work: but that doesn’t mean we shouldn’t try to get rid of crime and illness does it?

If we all went veggie what would happen to the animals?

Let’s be realistic! If we did all go veggie it wouldn’t happen overnight and therefore the number of farmed animals would also reduce gradually. We would certainly not be over-run by wild packs of farmed animals or have to look after ‘spare’ farm animals.

Aren't animals less intelligent and less important than humans?
As the top of the food chain, shouldn’t we be allowed to do what we like with animals?
Some argue that animals have less intelligence than humans but why should we use this rationale to measure them? Are more intelligent humans more important than less intelligent humans? Pigs have been proven to be smarter than dogs, yet many people will happily eat a pig while shuddering at the idea of eating their pet dog. All animals have a value within themselves. They also have the ability to suffer mentally and physically. If we consider ourselves a compassionate human race, we need to reconsider our relationship with all animals, not just the ones we keep in our homes.

If you’re a vegetarian, why are you wearing leather shoes?

First of all, it may be the case that your shoes are not made of leather; they just look like they are. There are lots of vegetarian shoes on the market these days. Secondly, many vegetarians have leather products from their pre-veggie days and have made the choice to continue wearing them rather than have them go to waste. There are also some people who are not comfortable eating meat, yet continue wearing leather. It is a question of where you as an individual choose to draw a line. Of course, if you are not comfortable with an animal dying for your dinner, you probably aren’t comfortable with them dying for your clothes and footwear either.


Here it is. Where will you get the protein if you are selected a veggie life.

And vegetarian life is healthier, it is proved. It is reality, the branding will be successful. Here it is;
Has it been Proven that a Vegetarian Diet is Really Healthier?
The short answer is a resounding yes; it has been conclusively proven through extensive worldwide studies by independent, highly respected international health advisory boards that a vegetarian diet is significantly healthier than one which includes meat and animal products. This is true for all ages, infant to adult, and includes pregnant and lactating women.
Studies have found a direct statistical correlation between decreased meat intake and increased health benefits. The chances of developing chronic diseases including high blood pressure, diabetes, coronary heart disease, obesity, kidney failure, osteoporosis and cancer, is markedly decreased among vegetarians and vegans by as much as forty percent. Along with this favorable news, chances for longevity might increase by some twenty percent. Owing to these benefits, health insurance companies commonly offer discount rates to vegetarians and vegans.

The British Medical Association (BMA) was first to shed light on the many benefits of a vegetarian diet in a 1986 report. Based on a large volume of research, it concluded that vegetarians not only tend to have lower cholesterol, but also significantly reduced instances of coronary heart disease, obesity, high blood pressure, certain types of cancers, gall stones and large intestine disorders.

According to these questions I will do my design concept development following days. My aim is to create a nice brand which can attract young people, so that they will inform their families.

Some ads that I found really strong;

Why it is green to go veggie?
Avoid CO2 production
Reduce nitrous oxide produce
Save large amount of water
Reduce destruction of top soil
Reduce destruction of wildlife habitats...